Graphics Design Studio In Chicago | Twelve & Twenty Eight

 

 

Today competition between businesses is very neck and neck. To stand out among the crowd, a company needs to be unique and recognizable by customers. That's why having a strong brand identity is basic for your business. Just like your identity makes you uniquely you, your brand identity is the X factor of your business that sets you apart from others.  

 

Some people are thinking that only marketing specialists do the entire job in branding. However, if you say it to professional graphics designers, they’ll tell you how wrong you are. Truth is design is the silent ambassador of your brand. The role of design in branding is the most important essence. It's a fact that good design helps you memorably reach your clients and will help you to get noticed. 12&28 is one of the best graphic design studios in Chicago. Where you get the best for your business.  

 

Design builds credibility and brand recognition through its visual language, providing an instant connection to your services or offerings. Your company needs to make a good first impression with prospects, clients, and others. A poorly designed logo, website, brochure, and other marketing tools will reflect an unprofessional impression on your company, which can drive people away. Don’t underestimate the value of good design for your business’ brand and promotions. It's one of the pillars of your business growth.  

 

Not only good design helps attract attention to your marketing materials and activities, but it can also enhance the quality of your message. In short, bad design makes for bad marketing. That's why it is crucial to choose the best graphic design studio which can deliver more than your expectation. And here 12&28 is very promising as it has the experience in doing such design for corporate clients. 12&28 brand design & strategy services enable you to grow your business with clarity and ease, ensuring your business cuts through the noise and delivers a clear message with a consistent visual style that is goal-focused. 12&28 helps you to set your business up for long-term success with a brand strategy & voice that will bring your competitive positioning to life. Stop wasting hours of your time trying to grow your business without a plan. Build your business with a solid brand strategy supported by a strong visual effect.  

 

12&28 is specialized for its corporate design. When we say corporate design, we’re talking about more than traditional graphic design; Our process covers both the strategy (like your branding) and design (like your brand identity) side of your corporate identity. Corporate design is one of the most important concepts in the business world. And if you want more than just graphics design for your business then simply reach out at hello@twelveandtwentyeight.com. 

 

CUSTOM WEBSITE DESIGN AGECNY | TWELVE & TWENTY EIGHT

 

 

 

Customers are smarter these days. Now days before purchasing anything most of the customers search online more information regarding that product and service. And this behavior of current market is enough to tell you the importance of a website for today's business. If you are a smart player in the market, then you must have a professional website which showcase your products and services and engage your viewers and prospective customers. 

Just opening a store is not enough these days, beyond physical presence in the market you need the online presence of your business and here website plays a crucial part in your growth and success. Just a website can give your business a vast exposure. 

And most important thing is now days if people search for your business and can’t find a website, it’s almost as if you don’t exist. It's a tech friendly world. People buying decisions are these days influenced by the online information. More trustworthy your content the more sales you have. In short people trust a business with a website. And trust the products based on your website. So, having a business website is the most important thing to build the credibility in the market which a Google address can't do for you. And the best thing about a website is it needs one-time investment but serves you forever. 

And as you are in a business you need a professional website that properly reflects the products, ideas, visions of yours. Website need to be user friendly and engaging or else viewer doesn't invest much time in your website and you lose a prospective customer. Website gives your business a unique online identity. 

And if you have a right website for your business then customers, clients can find you easily and contact you directly. But to find you among all other same category business website search engine optimization is must. Just having a website without SEO is like having a gun without bullets. With proper SEO work anyone in this world can find your business and you can sale your products and services to them too. Boost your sale by the help of your business website. And it acts as 24x7 customer service for you beyond the office hours as prospective customers can contact you anytime, they want, and you can connect with them without losing anyone.  

If you don't already have a website for your business, we (12&28) would highly encourage you to have one designed/created. We provide you CUSTOM WEBSITE DESIGN, SEO and COMPLETE BRAND IDENTITY SUITE in your budget. We will promise you that you will get the best in market in your budget. 

 

 

Branding For Creative Businesses | Twelve & Twenty Eight

 

 

 

As a small or medium business owner, you might think branding is best left to the big players of the world. But the truth is, it doesn’t matter how big or how small our company is; if you’re in business, you need to think about branding your business. There are plenty of things you can do to help your business stand out, grab your customers’ attention, and make your business memorable without blowing your budget. Smart business branding is critical today to stand out from the competition. You have to be distinct, or you’ll get lost in a sea of companies out there. What’s more, your brand needs to target the right customers that will benefit the most from your products or services. Your message needs to be communicated clearly to those specific people.  

 

Creative business branding solution is about creating a comprehensive message for your company and product or service, using names, logos, slogans, copy, and other collateral. Branding is actively creating the perception you hope consumers have as they come into contact with and experience your company, product, or service.  

 

We like to break the branding solution for creative business into three core phases:  

 

·          Brand Strategy  

·          Brand Identity  

·          Brand Marketing  

 

Your Brand Strategy will map out how you are different, trustworthy, memorable, and likable by your ideal customer. It will convey your purpose, promises, and how you solve problems for people. The ultimate objective of good branding is to make people sure that you provide the exact kind of thing they need. Every customer must feel as if your brand exists just for them!  

 

Let’s take a look at branding strategies that will help you take your creative business to the next level.   

 

You can think of a brand solution for creative businesses as the blueprint for how you want the world to see your business.  

 

To know what steps to take regarding branding, you first must have a clear vision of who you are. Or rather, what your business and brand are.  

 

Have you defined your demographics yet? Who are your customers? Are they the RIGHT customers for your business? Also - WHERE are they? What are their habits, and what do they like? Try to identify if your message and values are coming across the right people and what you can do and are doing already to appeal to them.  

 

Customers embrace brands that make them feel valued for their unique personalities. If you keep continually sending the same type of communication to thousands of them, if they’re all addressed the same way, as a collective, they won’t feel appreciated. Everyone should be addressed individually.   

 

·          Mention their name.  

·          Acknowledge their unique identity.  

·          Ask them questions.  

·          Talk to your audience in a way that makes your business look as humane as possible.  

 

Align your creative branding ideas with your values, with your persona, with who you really want to be. Don’t pretend your business and brand are something else if they’re not. Don’t act to luxurious if you’re not. Don’t act too serious if you’re not. Do what you do best.