Let’s
be realistic you guys, unless someone has a startup based on a really new and
unheard of idea; we often find ourselves being a part of a common industry. Be
it health/life/career/business coaches, real estate agents, finance advisors,
fashion designers, travel bloggers etc etc or in my case a brand
designer, we end up being one of the MANY
in our respective fields! So it is very much possible to get lost in the crowd
if you are doing the same ordinary thing OR try your hand at being
extraordinary by adding a dash of innovation to your work, make your business
memorable and scale! I’m pretty sure if you are reading this, you want to do
the latter! Since I always want to help and support fellow entrepreneurs, I
want to share 3 Incredible ways to make your brand innovative & memorable!
Read on..
PACKAGE
IT WELL
The
product or service being offered by you might be a common one but you can
really make it innovative by packaging it well. Packaging does not only mean
stunningly gorgeous products stocked on store shelves that get consumers
drooling over them but in this context, packaging also means elevating the
experience of your offering by presenting it in a way that is super valuable to
your end user. It might sound like it’s easier said than done, so let me
explain with the help of an example.
Let’s
say you are a health + wellness coach. A big part of your job is to help your
clients with mindfulness. So, what if you can offer your clients a short
technique tutorial of basic meditation? Your clients get something extra on top
of what they are paying you for (we all love the extras!) + an amazing new
learning that they can practice to stay healthy even after they are done
working with you + they will always remember you and give you referrals (lead
generation you guys!). That’s a win-win isn’t it?
When
your offerings are packaged well with valuable complimentary
extras, that helps you in not just being memorable but also goes a long way in
relationship building.
IDENTIFY
YOUR UNIQUE TOUCH
The
second and a very important to-do is to identify your USP (Unique Selling
Point). The whole idea here is to let your unique personality traits seep into
the work you do. You might be in a common field of business but the fact
remains that there is only one unique YOU. By adding your unique touch to the
way you do business, makes the world of difference and let’s your brand become
extraordinary. Let me back this up with an example:
You are a real estate
developer and your USP is that you are an avid traveler with an eye for upscale
interior designs. Now, if you bring in this part of your personality into your
work, you would be able to share your unique interior design ideas with your
clients who are looking for guidance to make their homes stand out. Wouldn’t
that be awesome and help you leave a mark?
ALWAYS
BE CURIOUS
This
one is super important! Always keep a tab on the likes/dislikes and pain points
of your end users. Ask for feedback on your products or services and processes
so that you can continually improve and make tweaks to your offerings to suit
your users’ needs. This shows your users that you care and after all, your
businesses thrive because of your end users so it’s not always about making
money, empathy is a prerequisite.
