As a small or medium business owner, you might think branding is best left to the big players of the world. But the truth is, it doesn’t matter how big or how small our company is; if you’re in business, you need to think about branding your business. There are plenty of things you can do to help your business stand out, grab your customers’ attention, and make your business memorable without blowing your budget. Smart business branding is critical today to stand out from the competition. You have to be distinct, or you’ll get lost in a sea of companies out there. What’s more, your brand needs to target the right customers that will benefit the most from your products or services. Your message needs to be communicated clearly to those specific people.
Creative business branding solution is about creating a comprehensive message for your company and product or service, using names, logos, slogans, copy, and other collateral. Branding is actively creating the perception you hope consumers have as they come into contact with and experience your company, product, or service.
We like to break the branding solution for creative business into three core phases:
· Brand Strategy
· Brand Identity
· Brand Marketing
Your Brand Strategy will map out how you are different, trustworthy, memorable, and likable by your ideal customer. It will convey your purpose, promises, and how you solve problems for people. The ultimate objective of good branding is to make people sure that you provide the exact kind of thing they need. Every customer must feel as if your brand exists just for them!
Let’s take a look at branding strategies that will help you take your creative business to the next level.
You can think of a brand solution for creative businesses as the blueprint for how you want the world to see your business.
To know what steps to take regarding branding, you first must have a clear vision of who you are. Or rather, what your business and brand are.
Have you defined your demographics yet? Who are your customers? Are they the RIGHT customers for your business? Also - WHERE are they? What are their habits, and what do they like? Try to identify if your message and values are coming across the right people and what you can do and are doing already to appeal to them.
Customers embrace brands that make them feel valued for their unique personalities. If you keep continually sending the same type of communication to thousands of them, if they’re all addressed the same way, as a collective, they won’t feel appreciated. Everyone should be addressed individually.
· Mention their name.
· Acknowledge their unique identity.
· Ask them questions.
· Talk to your audience in a way that makes your business look as humane as possible.
Align your creative branding ideas with your values, with your persona, with who you really want to be. Don’t pretend your business and brand are something else if they’re not. Don’t act to luxurious if you’re not. Don’t act too serious if you’re not. Do what you do best.
