What does storytelling have to do with your service-based business anyways?

 

Your story is uniquely yours. I see this a lot with my clients when I am working on branding for interior designers and other creative service professionals. Sometimes the simplest of things despite being so powerful get ignored. Your storytelling is one of them. So whether you are an interior designer, home stager, coach, copywriter, or any other creative entrepreneur - the story of how and why you started your business is always going to be unique. No matter how saturated your industry is, NO ONE has a story the same as yours and that is pure GOLD! It is one of those small but mighty things that will always help you to truly stand out as service providers no matter which platform you choose to share it on or even if you share it in person. Use it to authentically connect with your people attracting them towards you. The right people, YOUR people will resonate.

My studio specializes in branding for interior designers and one specific client example jumps at me right now as I am talking about storytelling. While working on the brand strategy for Polay Interiors, I realized how all interior designers flood their websites and social media with beautiful images of their projects (often times these images end up looking very similar). No doubt that visuals play a very important role in attracting people and making an impression, but words and visuals go hand in hand. This realization helped me bring out their unique story in the form of their logo design, brand values, messaging, tone, and voice that people can resonate with beyond the project pictures.

With that said, let me show you how you can craft your founder’s story in 3 easy steps!

STEP 1: THE BEFORE
What was your life like before you started your business?

This is where you share what you were going through as a creative. Maybe you were feeling stuck in your situation or burnt out doing things that you did not love like your corporate 9-5 job. This is the phase of your life where you were doing the doing but knew that something was not right.

STEP 2: THE A-HA!
What was the moment that changed everything?

This is the time when something shifted. Your mindset totally leveled up and you made the big decision to start your entrepreneurial journey! You had a realization of how you could turn your life around beginning with turning around your current situation which was not making you happy.

STEP 3: THE AFTER
What is your like like now as a creative business owner and how has it changed for the better?

Although being an entrepreneur is definitely not easy, it is very fulfilling at the same time to see your dreams coming to life. Everything that once felt wrong, is now magically reversed.

So now simply combine the above 3 steps.

THE BEFORE + THE A-HA! + THE AFTER = YOUR HEART LED FOUNDER’S STORY

That’s it! There you have it - your authentic founder’s story that will instantly set you apart from your competition! Don’t hesitate in going a little deep and being a little vulnerable. Your rawness will create the space for an emotional connection to foster between you and your ideal audience. Looking for a real example of how to write your founder’s story? I got you, my friend! Head over to this Instagram post I wrote, sharing my own founder’s story. Hope you find the inspiration from my story to write your own.

Now once you’ve got your founder’s story working to attract your people, how can we make sure that your brand is set up to impress them and allow them to convert into dream clients? I have 4 ways to help you do exactly that :)

 

TWELVE AND TWENTY EIGHT | SPECIALIZING IN BRANDING FOR INTERIOR DESIGNERS

 

TWELVE AND TWENTY EIGHT IS A BOUTIQUE BRANDING AND WEB DESIGN STUDIO SPECIALIZING IN BRANDING FOR INTERIOR DESIGNERS, HOME STAGERS, PERSONAL BRANDS, AND CREATIVE SERVICE PROVIDERS.

SERVICES

 

Choose from a package listed below that aligns with your goals, to get started. There is always room for tweaks and customization, which we can discuss in our initial conversation :)

 

COMPLETE BRANDING SUITE

 

This is for you if your business has been in existence for some time and your online presence is not serving your needs or target audience anymore. The Complete Branding Suite will set your business up to match your long term goals! From brand clarity to a memorable identity, get your brand primed to attract your ideal audience.

Includes:

Brand Strategy
Logo System
Typeface Combination Recommendation
Color System
Brand Style Guide
Business Card for 1 User
All Web/Print Ready Files Packaged To Download Via Google Drive

 

CUSTOM WEBSITE DESIGN

 

A professional, customized Square space website designed with your goals and target audience in mind. A cohesive and visually pleasing online presence that puts your brand's best foot forward allowing for your audience to connect and convert with ease!

Includes:

Custom Mobile Responsive Website With Branding Implemented
Homepage Mock-up Based On Website Design Questionnaire
Image Optimization
Copywriting Assistance
Basic SEO
1 Hour Tutorial Session + 2 Week Support After Launch

 

COMPLETE BRAND IDENTITY SUITE + CUSTOM WEBSITE DESIGN

 

This package is for your one stop branding and web design needs! Here we handle everything from start to finish. Kick back and watch your brand being built from ground up allowing you to focus on your magic while we work ours!

Includes:

Every deliverable from the above mentioned individual packages.

Branding For Creatives | Twelve and Twenty Eight

 

Getting new business and working with dream clients is exciting for service providers! But losing them is not. I do not want you to be losing business because of a bad website user experience :( ⁠

So here’s a quick website tip for you to implement right away!

It’s a great practice to lead the way for your potential clients to follow. So make sure that you have a clear Call To Action button right at the beginning of the homepage of your website and also throughout it if it’s a long scroll. It could be a simple “Book A Consultation” or “Schedule A Call”, etc. Link this button to your preferred scheduler - Calendly, Acuity, or any other. I personally use Calendly and love it, it’s so easy to set up! But you can go with whatever works best for you.⁠

This simple automation provides a hassle-free experience to your potential clients as you can avoid the manual back & forth of scheduling a time to get together. This ensures that you’re not losing any business from the get-go because of the lack of a clear next step!

Twelve and Twenty Eight is a branding and website design studio offers strategic branding for creatives, logo design services.

Personal Branding for Creatives | Twelve & Twenty Eight

 

Building a brand should be fun, intentional, strategic, and above all, it should cultivate a thriving business by attracting your dream clients. Whether it's a full custom design, or a detailed template, everything is handcrafted intentionally with your brand needs in mind & completely customizable - the work is done for you, so you can go back to doing what you love.

Twelve & Twenty Eight is a boutique graphic design agency offering custom branding for creatives and web design. We specialize in creative entrepreneurs, lifestyle brands and work closely with you to make sure you have nothing but all the heart eyes for your new brand. By blending enduring design and strategic creativity to elevate wedding professionals, interior designers, e-commerce brands and lifestyle creators – we are partners in your success!

We understand the luxury market and work alongside visionary creatives like you
to design brand experiences that resonate with your audience. By blending enduring design and strategic creativity to elevate wedding professionals, interior designers, e-commerce brands and lifestyle creators – we are partners in your success!