It’s never about being perfect. NOPE. As a matter of fact, no one - not even the most experienced or influential people in your industry that you look up to, is perfect (although it may seem like it from their beautifully curated Instagram feed. I know!). Everyone is figuring things out as they are building their businesses serving their people. Even while you are in the ‘I’ll figure it out’ mode, the key is to show up in a way that enables your target audience to trust you. For them, things need to add up and make sense. So with that fact on the table, I want to call this out:
“No one is perfect, it’s all about how confidently you are showing up for your people!”
Hubspot lays this viewpoint out so well by pointing out the direct correlation between confidence and self-esteem. If you are able to show up in your business confidently, that confidence will make you feel so sure about your abilities and it will reflect in the way you talk to your target audience.
Your confidence will:
- attract high-paying clientele
- justify your high-ticket prices without you having to convince potential clients or worse - undersell your services :(
- create a good impression of your brand even before you get on a sales call or initial meeting
- portray you as the expert
Now, you see what confidence can do for your creative service-based business? What you need is a boost of confidence so that you have all the ammunition you need to sell your high-ticket services online. For that, I’ve got 4 effective ways that will give you a big boost of confidence.
IDENTIFY YOUR UNIQUENESS
Find what sets you apart from everyone else when it comes to solving your dream client’s problems. You do not need 10 things, even 1 solid differentiating factor is enough. When you have that ONE thing nailed down (it may need deep thinking and multiple iterations) - that’s your North Star! Position your business and offerings around it. Make it visible across all touchpoints - in your marketing, on your website copy, social media messaging, etc. Let your uniqueness shine! Being clear on what makes your business unique, will help you confidently pitch your high-ticket services. When branding for creatives using my signature brand strategy process, my focus is on identifying and bringing out the unique selling point for my clients around which the whole brand will be built. This really sets the brand apart from its competitors and hence allows the brand to confidently show up. If you’re wondering how you can set your business apart to land high-paying clients, I’ve got you, my friend! Here is a free guide + workbook to help you clarify your brand’s positioning. Check it out!
CLEARLY DEFINE YOUR WHY
Being super clear on why you are doing what you are doing, is huge in confidently showing up. This is the no-fluff way to bond with your audience & to sell confidently. When I first read about this concept coined by Simon Sinek in his book Start With Why, I was floored! With a sea of competition out there, the only reason your audience will choose you is if they believe what you believe. You have to be super clear of your brand’s why. And, when this why reflects in your day-to-day actions + messaging, you will confidently attract your people.
USE HIGH QUALITY VISUALS
The quality of visuals and overall appearance says a lot about the quality of services you provide. Your visuals are one of the very first things that create an impression in the minds of your target audience. When potential clients come across your website or social media or through any touchpoint, good quality visuals instantly help them believe that your brand can be trusted. Poor quality visuals like low-resolution photography create doubts in the buyer’s mind. I specialize in branding for interior designers and creative service professionals in the premium space. Premium services like interior designing for example, where per project cost starts at an average of $8-10K, high-quality visuals play a huge role in building trust with the audience before landing the project. To confidently charge your worth, invest in professional photography. If you are unable to invest in brand photography, pick high-quality stock images that resonate with your brand values. My favorite places for stock images are - Pexels and Unsplash. Show up putting your best foot forward (because people judge!). Moreover, knowing that your brand’s appearance is great, will really boost your confidence when pitching your services.
You may also like: 5 Signs That Your Interior Design Business Is Hard To Trust & How To Fix It
MAKE YOUR WEBSITE USER-FOCUSED
Spend some time on your website. Don’t just let it be a prop. Make sure your website is focused on your target audience and their problems, not yourself. I see a lot of creatives make the mistake of using their website as a self-promoting tool. Through a well-structured website that makes your audience feel heard, you can build a level of trust ahead of your initial discovery call or meeting. Once they trust you, you can confidently convert them into paying clients. Make sure your website is fully thought through. The overall experience should be simple, clear and things should be easy to navigate for your audience. This will drastically increase your chances of conversions.
And, that’s that, friends. Now go work on applying these 4 tips in your business and get ready to sell your services super confidently!
