Why Chicago Is One Of The Best Cities To Run A Graphic Design Studio

 

Chicago is one of the top cities in USA. It is home to a ton of innovators and creative thinkers. This city is so diverse and there is a vast population of people who have started their creative businesses here and are successfully running the same. The streets of Chicago are bustling with creativity and inspiration. Due to these reasons, Chicago turns out to be one of the best cities to run a graphic design studio. A studio that caters to the varied design needs of such creative businesses.  

Twelve and Twenty Eight is one of such branding + graphic design studios thriving in Chicago, partnering up with creative small businesses and helping them grow into outstanding brands. 

Our graphic design studio helps creative businesses with premium brand identity design + graphic design services. Our process is focussed on crafting a unique, meaningful brand identity and aligned graphic designs that give a completely cohesive look and feel to the brand. We believe that every creative business deserves this personalized service from a brand + graphic design studio and that is what we continually strive to provide. 

We offer a wide range of a-la-carte graphic design services that can be added to a custom brand identity design package or requested separately. We will happily curate a custom package for you! Few examples of graphic design projects include - graphics for web and print, PDF guides, brand marketing collateral, templates for email campaigns and social media feed, branded layouts for digital courses, e-books, media kits, and much more. 

As a part of continually supporting your growing creative brand, we also offer retainer graphic design packages. Each month, we work towards creating graphics that will help in the smooth running of your business and present a consistent look and feel to your customers. 

Why is branding important for creative entrepreneurs?

 

Every creative entrepreneur has a superpower. A creative idea and/or a skill. This is what they put to use to make sales and do business. But in the haste of just getting their idea out there and start making money, entrepreneurs start their businesses without properly building the brand from ground up. This results in a randomly put together brand that lacks consistency, fails to resonate with the target customer and the brand voice is all over the place which further confuses the audience making them walk away.

Even though branding is something every entrepreneur needs to have in place but I would focus on creative entrepreneurs for now with an example. Let’s talk about an organic beauty brand ‘X’. With so many organic beauty brands out there, how will ‘X’ stand out and attract it’s own dedicated customers who will trust and love it? 

The answer lies in brand building. Branding consists of two elements - emotional and visual. Emotional branding includes detailed brand analysis, study and market research. Based on the analysis, it becomes possible to develop highly personalized brand positioning and voice which will be used for all messaging, communication and marketing efforts of the brand.

Emotional branding also paves the way for the development of a strong, unique and memorable brand identity. While the emotional aspect of branding is intangible, it is responsible to make the target audience feel the brand. The visual aspect of branding is tangible. It is something that the target audience can see in the form of a logo, icons, colors, typography and other graphical elements. Developing a meaningful brand identity is equally important because the audience relates to what they see and over time it sticks and eventually becomes memorable.

Emotional and visual branding are mutually dependant and their combination creates unique branding for a creative businesses so that it can be distinguishable from it’s competitors, stands out and speaks directly to it’s target customer. With brand clarity and direction, creative entrepreneurs never have to subject to discounting and other marketing gimmicks to make sales happen. Instead, they can focus on improving their idea, craft or skill and confidently charge the worth.