Websites can be an absolute beast
but it is considered one of the most important marketing tools for service
providers. Whether you’re a coach, interior designer, copywriter, consultant,
hair stylist, bookkeeper, strategist, or someone offering some kind of service
to people - you fall under the category of a service provider and that means
your website works for you even while you sleep! Or so it should. Have you been
looking at your website lately and feeling blah? Bored? Does your website feel
uninteresting and unattractive to you like it lacks something? Something that
you can’t quite place a finger on? If you are nodding your head, then there’s a
fat chance that your target audience (those super dreamy clients!) is feeling
the same way when they land on your website.
Not getting the right vibe from a
service provider's website can be a huge reason for potential clients to bounce
and that’s bad news :(
Nope! Let’s not let that happen,
shall we? Let’s bore-proof your website right away. Read on to uncover 5
website design tips for service providers to spice up your biggest marketing
tool + increase conversions while you’re at it! So let’s get started.
1. Play with words
One of the top website design
tips to spice up your boring website is to focus on the words you’re using.
Website copy plays a really important role in pulling in your visitors. If you
are a service provider who wants your website visitors to get attracted to your
brand and take an interest in your services, start with your copy.
Replace boring, jargon words with
personality-packed words that do a good job of piquing the interest of
the website visitors. You do not have to go overboard with a whole lot of text
to make this happen. Stay on point with your messaging. Use words that your
ideal clients can easily understand. Another great website design tip here is
to create sections making your content scannable. No one really has the time to
go through each word, so make sure that people can skim through the content and
wherever possible add relevant imagery and/or graphic elements to support the
words. Just adding some freshness to your copy will spice up your website and
increase conversions!
BONUS website design tip: while
we’re still talking about words, peppering your website pages with
strategically chosen SEO keywords truly boosts conversions. To choose
keywords when designing websites for my service provider clients, my all-time
favorite tools are Google keyword planner and Neil Patel’s
Ubersuggest. Happy word-sciencing!
You might also like: The one page on your website that opens wallets + how to
make it promising!
2. Make your CTA’s interesting
This website design tip kind of
piggybacks off the last one. A CTA is a call to action which you normally find
in a button or link form all throughout the website’s pages. Your visitors use
these CTA’s to engage with your website, view different pages, see your
offerings, download content, and even book introductory calls with you. As a
service provider, one thing that you definitely should do is - add clear and
actionable CTA’s wherever applicable across your entire website. Next, swap
boring CTA’s with catchy and interesting CTA’s. What this does is, it
adds an element of freshness to your website that makes you stand out from the
other service providers in your niche (trust me, these little details
psychologically make a big difference in the minds of your audience when it comes
to choosing one service provider over the other!).
To see examples of interesting
non-boring CTA’s, head over to digital marketing queen Jenna Kutcher’s website and
see how she does it. Now, who wouldn’t want to click on those buttons and
links?
3. Use your branding elements
People visit a ton of websites
each day to get their dose of content like reading blogs, and looking at
services offered by service providers is another reason people why visit different
websites to land on the one they connect with. A plain and boring website is a
definite no-no in today’s world where attention spans are quite short. Number 3
on this list of website design tips is to use your branding elements
creatively. By doing so you will be able to create a strong visual appeal. When
visitors see a well-done, consistent website that is easy to navigate and
beautiful to look at, they instantly get an impression of professionalism
and trustworthiness. Your website’s job to offer a seamless experience to
your visitors is done! The rest of the work that is increasing conversions - is
done by the content on your website which we have discussed in-depth above.
This website design tip is geared
towards making your website as appealing to the eyes as possible with the use
of a high-resolution logo design. You can add your logo mark to the footer
section and also overlay it on an image you’re using on your website. Your
brand pattern and graphic elements can be used as section backgrounds to create
an interesting statement and direct the visitors' attention to important
information. Don’t have a strategic, consistent brand identity design for
your brand? Check out how
I can help you!
4. Use your brand colors
creatively
Another good one in this list of
website design tips for service providers is colors! As interesting as it
sounds, sometimes this is the area where service providers don’t get creative.
When I’m designing websites for my service provider clients, I develop a brand
color palette that I then go on to use creatively in the website design
process. I create a palette consisting of 5 colors ranging from a primary dark
color to a soft color for backgrounds. The idea behind having a brand color
palette in website design is to mix it up in a way to create interesting,
high-contrast, visually appealing sections that catch the attention of the
visitors. By making good use of colors, you can bore-proof your website and
spice it up!
A good rule of thumb is to design
each section of your website with colors being used in a 60-30-10 ratio. One
color should be dominant followed by another one that is used in a lesser
ratio, and finally if necessary for example you have a button that needs
highlighting - use the final color for such purposes.
Take a look at how I used colors
to make this health and transformational coach’s webpages pop.
So go ahead, play with your brand
colors but remember to stay consistent, and use a lot of whitespace!
5. Add movement to your
website
It’s the law of nature. Our human
attention naturally gravitates toward things that are moving more than the ones
that are still. This same concept applies to the world of the web. This brings
me to the last of my website design tips for this post. Wherever applicable and
appropriate, do add some movement to your web pages. Movement can be in the
form of animated buttons, sections that reveal on scroll, gif images,
background video, etc. Making dynamic web pages does not mean that you
have to animate each and every bit of every page. That kind of overdone work
can put visitors off rather than increase conversions. So be mindful of how you
make your website dynamic. Remember, even subtle movement can go a long way in
making your website go from boring to super interesting. So add some animation
to spice up those flat-laying web pages!
CONCLUSION
Hope these easy, actionable
website design tips help you move your take your brand and website beyond the
ordinary to the next level and also help attract dream clients increasing
conversions for your service-based business! If you’ve been looking for a website
designer to partner up with to design a cohesive online presence for your
service-based business, I’d love to chat with you! Book a complimentary discovery call
with me :)
