ATTENTION-GRABBING HEADLINE
You know pretty well how amazing your services are that you’re offering
to your audience BUT it wouldn’t matter unless you’re able to grab your
audience’s attention. The idea is to communicate your offer to your audience in
the clearest, on-point, and attractive way so that your people take notice of
your offer and get interested in it. So whether you’re communicating through
your website, social media, print, or digital advertisement - make sure you use
a strong, attention-grabbing headline that speaks to your ideal clients,
pulling them in. This is the first step to make sales happen when you’re
marketing your service business.
ADDRESS THE PROBLEM
When marketing your service business, this is one big mistake I see
creative entrepreneurs make. A LOT. In the attempt to put yourself out there,
you forget to focus on your ideal client’s pain point. The challenge they are
facing that’s stopping them from being successful. Something that’s keeping
them up at night. The problem that they are desperately trying to solve. That’s
what you have to address. When you shift the perspective from yourself and
focus on your ideal client’s most basic problem, that is when you will get
their attention and get one step closer to making the sale! Otherwise, you’d
simply be shouting into the void.
AGITATE THE PROBLEM
This technique in marketing strengthens your point as to why people
should invest in your services. According to Forbes, people have some core
emotional motivators that are the reasons for people to really buy
anything. Such as - to feel safe, to feel good, to level up, to be liked, to be
successful, to save time, to save money, to belong, and more. So think about
how you can use one of such core emotional motivators in your marketing. What
will happen if your ideal clients don’t buy what you’re offering? How will
their lives be impacted? Will the problem that they are stuck with, just get
worse?
Addressing the implications of not solving this problem, will really play
a big role in moving people to buy your services.
SHOW A PROMISING SOLUTION
By this point, you know pretty well who your most ideal client is. You
also know what their biggest pain point is. And what’s amazing is - you have
something that addresses that pain point/s. So you have all the pieces of the
marketing puzzle right in front of you! Now is the time to present the promise
of what your service delivers. Ideally, you should clearly tell your ideal
clients what results they will get and basically answer all the questions they
might be thinking of subconsciously. This way you can eliminate any barriers
and up the chances of making a sale. For example - A marketing strategist’s
offer may say something like this: Increase your email list by 500
subscribers in 30 days!
Why is this so promising? Because it clearly tells the ideal client what
they will get and in how much time. Also, this offer sounds very relevant and
attractive as it clearly shows the ideal client what’s in it for them (which
is the biggest motivation behind any buying decision really!). So until
your offer is promising enough for people to step into without thinking ‘So
What?’, keep refining it. I promise it’ll be worth your time and energy in the
long run :)
CLEARLY LAY OUT THE NEXT STEP
And finally, once the plan of marketing and selling your services starts
to look clearer, don’t stop there! Don’t lose money on the table by not giving
your ideal clients a clear next step which is called a CTA or Call To Action.
This is super important. Tell them very clearly how to buy what you’re
offering. Even when things feel like they are a no-brainer, trust me - it’s
always a good idea to clearly spell things out to get more conversions!
There you go! I totally understand how marketing your service business
can feel like heavy stuff but the key is to break it down into chunks and
tackle each one strategically rather than randomly. If you have not checked out
part 1 of the 2 part blog series yet, I highly recommend checking that out. In
this, I’m spilling juicy details on the 4 pre-requisites you need to have in place before you start
marketing your service business to your dream clients!
Got questions or stuck somewhere? You’ve got all the help! Comment below
or reach out to me at hello@twelveandtwentyeight.com or even better, let’s hang
out on Instagram
where we can have fun conversations while working through your marketing
questions! Good luck friend, you’ve got this :)