TOP 5 things you need To actually Sell Your services!

 ATTENTION-GRABBING HEADLINE

You know pretty well how amazing your services are that you’re offering to your audience BUT it wouldn’t matter unless you’re able to grab your audience’s attention. The idea is to communicate your offer to your audience in the clearest, on-point, and attractive way so that your people take notice of your offer and get interested in it. So whether you’re communicating through your website, social media, print, or digital advertisement - make sure you use a strong, attention-grabbing headline that speaks to your ideal clients, pulling them in. This is the first step to make sales happen when you’re marketing your service business.

ADDRESS THE PROBLEM

When marketing your service business, this is one big mistake I see creative entrepreneurs make. A LOT. In the attempt to put yourself out there, you forget to focus on your ideal client’s pain point. The challenge they are facing that’s stopping them from being successful. Something that’s keeping them up at night. The problem that they are desperately trying to solve. That’s what you have to address. When you shift the perspective from yourself and focus on your ideal client’s most basic problem, that is when you will get their attention and get one step closer to making the sale! Otherwise, you’d simply be shouting into the void.

AGITATE THE PROBLEM

This technique in marketing strengthens your point as to why people should invest in your services. According to Forbes, people have some core emotional motivators that are the reasons for people to really buy anything. Such as - to feel safe, to feel good, to level up, to be liked, to be successful, to save time, to save money, to belong, and more. So think about how you can use one of such core emotional motivators in your marketing. What will happen if your ideal clients don’t buy what you’re offering? How will their lives be impacted? Will the problem that they are stuck with, just get worse?

Addressing the implications of not solving this problem, will really play a big role in moving people to buy your services.

SHOW A PROMISING SOLUTION

By this point, you know pretty well who your most ideal client is. You also know what their biggest pain point is. And what’s amazing is - you have something that addresses that pain point/s. So you have all the pieces of the marketing puzzle right in front of you! Now is the time to present the promise of what your service delivers. Ideally, you should clearly tell your ideal clients what results they will get and basically answer all the questions they might be thinking of subconsciously. This way you can eliminate any barriers and up the chances of making a sale. For example - A marketing strategist’s offer may say something like this: Increase your email list by 500 subscribers in 30 days!

Why is this so promising? Because it clearly tells the ideal client what they will get and in how much time. Also, this offer sounds very relevant and attractive as it clearly shows the ideal client what’s in it for them (which is the biggest motivation behind any buying decision really!). So until your offer is promising enough for people to step into without thinking ‘So What?’, keep refining it. I promise it’ll be worth your time and energy in the long run :)

CLEARLY LAY OUT THE NEXT STEP

And finally, once the plan of marketing and selling your services starts to look clearer, don’t stop there! Don’t lose money on the table by not giving your ideal clients a clear next step which is called a CTA or Call To Action. This is super important. Tell them very clearly how to buy what you’re offering. Even when things feel like they are a no-brainer, trust me - it’s always a good idea to clearly spell things out to get more conversions!

There you go! I totally understand how marketing your service business can feel like heavy stuff but the key is to break it down into chunks and tackle each one strategically rather than randomly. If you have not checked out part 1 of the 2 part blog series yet, I highly recommend checking that out. In this, I’m spilling juicy details on the 4 pre-requisites you need to have in place before you start marketing your service business to your dream clients!

Got questions or stuck somewhere? You’ve got all the help! Comment below or reach out to me at hello@twelveandtwentyeight.com or even better, let’s hang out on Instagram where we can have fun conversations while working through your marketing questions! Good luck friend, you’ve got this :)