Complete Brand Identity Suite And Custom Website Design

 

 

 

When we (12&28) say branding, we mean about the entire customer experience. Everything from your logo, your website, to the way your customers experience your services or products. Branding goes way beyond just a logo or graphic element, but these are the fundamental branding elements. Logo color and theme must represent your business so that your products and services are easily identifiable as belonging to your company. It is a way of distinguishing yourself from the competitors. And if you are in a creative business, then the logo design and website look are the most important to create an impression in potential customer's minds.  

 

Before jump into a creative business, it is essential to have a plan to create the brand experience that you want to have; a good brand doesn't just happen; it is a well thought out and strategic plan. And as a market leader in this field in Chicago 12&28, know what, how, and when to do, so that your customers have a perfect band experience when they visit your site or go through any product materials. Brand impact on your business is huge, that's why, as an expert, we always suggest our clients to spend necessary time thinking about their brand. According to your thought and concept, we deliver what is best for you. Branding is an art which is done scientifically, taking consideration of so many small elements.  

 

With creativity, skill, and strategy, a brand can establish an identity that sets itself apart from the competition and sparks a connection with its audience. And 12&28 is pro on that. From our experience, we can say that even the best businesses would seem dull without good branding.  

 

Branding is what gives you a reputation and, ultimately, a future. Because of the importance of branding, businesses and organizations should build a strong brand right from the start so they can consistently maintain it as they grow.  

 

12&28 is the one-stop solution for this. We provide a complete brand identity suite and custom website design.  

   

COMPLETE BRAND IDENTITY SUITE   

 

Whether you are just starting or have been in existence and now looking for a brand refresh, the Complete Brand Identity Suite has everything you need to give wings to your amazing brand! From brand clarity to a memorable identity.  

 

What you get:  

 

·          Brand Strategy Document  

·          Logo Suite - 1 Primary Logo + 1 Secondary Logo + 1 Logo Mark + Favicon  

·          Typeface Combination   

·          Color System   

·          Brand Style Guide  

·          Business Card for 1 User  

·          All Web/Print Ready Files Packaged To Download Via Google Drive  

   

CUSTOM WEBSITE DESIGN   

 

A professional, customized Squarespace website designed with your target audience in mind. A visually pleasing platform equipped with great user experience to make your brand ideas tangible and accessible to your audience. We are Squarespace Circle members, and that means we transfer our benefits over to you. Benefits include - 20% off the first year of website and online store payment, three free months of Acuity Scheduling service, and six months rather than two weeks of a trial period for the new website!  

 

What you get:  

 

·          6-10 Page Custom Website  

·          Homepage Mockup Based On Website Design Questionnaire  

·          Image Optimization  

·          Copywriting Assistance  

·          Basic SEO  

·          1 Hour Tutorial Session + 2 Week Support After Launch 

 

Leader In The Website Design Industry In Chicago | Twelve & Twenty Eight

 

 

 

As a leader in the website design industry in Chicago, 12&28 always deliver the best to its client. That's why we use the Squarespace platform for our design, as it is the leader in website designing. Design a professional website is not so easy. We have to consider so many aspects of our client requirements, their sector, logo theme, etc. After that, our designer gets the idea about their website theme and layouts. We know that professional websites are the company's online salesperson; that's why there is a vast difference between design websites and design professional websites. And we are the experts in doing that for so long. If you have an idea, then we can turn into reality.   

Twelve and Twenty-Eight is the one-stop destination for your professional simple website design. We provide you a complete boutique experience. From logo design to color theme selection, we always believe in perfection. As we all know, the first impression of a website is its visual presentation. If a website looks attractive and represents its business perfectly, then only visitors love to spend some time there, which ultimately increases the visitors to potential clients' conversion ratio. And we know how exactly that to do. And for that, we use the Squarespace platform for our design, which provides a unique and fresh look to your website. And due to its uniqueness, your website looks premium than others.   

Many website design companies talk about the talk; a few actually produce excellent designs, the web design firm that can produce results. And proudly, 12&28 is one of them in Chicago. After all - the goal of your website should be to make money, right? That's where we come in - we're web design experts with a serious track record of creating eye-catching designs leading sales and impressive traffic for our customers.  

Our ridiculously in-depth design process includes extensive research on your competitors, a full business review, and (most importantly) eye-popping results. We don'tdon't just aim to make your site look beautiful - we want to wow your customers and create a website that makes you look like an industry leader. We make sure that each feature of your new site loads quickly, performs beautifully on all browsers, and drives real results from your customers.  

So what are you waiting for? Contact us today to have your dream website. 

 

SCALE WITH AN ATTRACTIVE BRAND IDENTITY LAYERED OVER A CLARIFIED STORY

A million different channels, one tone of voice. That would be ideal, wouldn't it? That every time you set out to interact with your audience through your social media channels, website, webinars, etc you want it to sound and more importantly feel the exact same! But does it? If it does not, you're missing the mark with your inconsistent communication.

“Define what your brand stands for, it’s core values and tone of voice, and then communicate consistently in those terms.”

— Simon Mainwaring

You may have come across a ton of different strategies online to clarify your brand tone to achieve that much-desired consistency in your communication. Have you found them to be too overwhelming? If yes, I couldn't agree with you more. I am all about making things super simple for you busy creatives, so let's carry out this fun + easy activity to clarify your brand tone! Remember, the results of this activity can always be tweaked and perfected through experimentation. This is just a starting point to get things rolling so for now, just follow the steps and let your intuition guide you!

STEP 1:

List out keywords/phrases that are your brand values. I suggest writing down these keywords in multiples of 2. Write a minimum of 4 but 6 would be ideal.

Let's take an example of an Organic Handmade Soy Candle brand. Now, let's list out the brand values.

Thoughtful, committed, rooted in love, positively aligned, grounded, ethical work

STEP 2:

Next, let's categorize the keywords/phrases into two groups based on their similarity.

Group 1 - Thoughtful, committed, grounded

Group 2 - Rooted in love, positively aligned, ethical work 

STEP 3:

This is the fun part! Let's name these groups based on what you think these keywords/phrases represent. Play around with the naming until you feel right about it. These names are the key elements of your brand tone so, try to be thorough.

In our example - thoughtful, grounded, and committed, I feel are the values of a "conscious" brand. So, I will be naming Group 1 as CONSCIOUS.

Our second set of values - rooted in love, positively aligned, and ethical work depicts the "intentions" of the brand. Therefore, the name of Group 2 will be INTENT.

STEP 4:

After you are happy with your group names, simply combine them. What we have here is - CONSCIOUS INTENT. This combined phrase becomes your most basic guideline for your brand tone! 

That's it, it's that simple! This phrase will act as a filter for your brand communication from now on. Go on, test it out. When you write your next piece of social media post, website copy, or blog post, etc make sure you pass it through your defined brand tone filter. In the case of our example, ideally, every piece of communication should give a feeling of Conscious Intent to the audience. Make your friends read it and ask them what they feel after. If you see a disconnect, feel free to reword and make tweaks till you hit the nail on the head with clarified communication that emotionally connects with the audience :)

Another awesome benefit of this activity is that the resulting phrase also acts as a filter for your brand identity design. Whether you are branding your creative business for the first time or re-branding it, this guide will help you and your designer set a mood for the future brand identity + narrow down on a creative direction for your brand's identity design based on an already defined tone.

Have fun doing this activity! Comment below with the brand tone filter that you came up with. So excited to be a part of your experiments!

How a well researched brand can bring out a unique brand identity design?

Research. In-depth research is the first and one of the most important aspects of brand identity design. Research has many variables involved when it comes to brand identity development. It is composed of detailed study of: 1. The target market. 2. The industry in which the brand will be entering. 3. The competition - brands that already exist in the said market space and are doing well.

How does research help in developing unique brand identities? 

The more detailed this process is, the more information you have to work off of. From this raw collection of information, the brand designer can pull out elements that can be used in the sketching phase to craft out concepts for a unique brand identity design. From here, it’s all about connecting the dots, not being afraid to try out different combinations of different concepts and refining until a truly one of a kind concept is created. 

The more refined the initial conceptualization is, it gives way to brand clarity. Brand clarity leads to confidence. Confidence to the brand designer to move into the actual design phase with a great sense of creative direction. Also, the brand owner feels confident moving forward because the research + findings presented by the brand designer helps them with a much clearer brand vision. 

All the refined research is put together in a proper documented format called a creative brief which acts a base for all future design decision making and it also helps to set a tone for a unique brand identity design. 

Timeline: 

The timeline for brand research can vary depending on the industry. Some industries are fairly common like the beauty, lifestyle, wellness industry so information like customer pain points etc is widely available online. Research for brands from such industries takes less time because of data being readily available. Whereas, there are some fairly new industries like some innovative new product. Such brands need more research time because we have to dig into the offerings to gain information, learn about audience mindset etc. 

 Despite the timeline, we make sure we go in-depth to have everything we need to design great, stand-out brand identities.